Here to present the tour experience that group 3 designed. We have called it the Agri-Nature Driving Route.
Here are feature the SWOT analysis for the TOTA region, the tour rationale, the target market and the detailed description of driving tour.
The opportunities of the TOTA region includes the potential for more customized products and services which is also an advantage of out local products. The increasing awareness of the importance of experiences in traveling is also a trend that the we really excel at.
The rise of the middle class all around of the world is a huge opportunity for Thompson Okanagan because they are willing to pay a premium for quality experiences which we can provide. And since the traditional brainwashing type of advertising is proven to be no longer useful.
The potential for attractive storytelling in the TOTA region is a great opportunity.